About pricing tiers
Learn how to configure different prices for your products with our pricing tiers feature
Pricing tiers allow for different markups to be set for certain situations - as an example, you might have different markups for your Etsy marketplace sales vs. your wholesale agreements.
Tiers also give you the ability to set multiple price points for your products and variations, giving you the ability to see markups and margins across the different situations you sell in.
A Price point is a particular price set for a product Pricing Tier. This allows you to set different prices for your products.
For example, if you have a product with a Retail Price of $20 and a Wholesale Price of $15 then you would create two pricing tiers: Retail and Wholesale. On your product page, you would then configure a price point of $20 for the Retail tier, and a price point of $15 for the Wholesale tier.
Price Points can be also be imported for a Pricing Tier via spreadsheet.
Locate your pricing tiers page
To find your Pricing Tiers page:
1. Hover your mouse over the settings icon in the top right hand corner of the page
2. Select Pricing Tiers from the options that appear.
Tip: Alternatively, click the pricing tier name in your pricing guidance display to jump directly to this page.
Add a pricing tier
Pricing tiers are created automatically when you connect an integrated sales channel. You can also add manual pricing tiers to handle situations such as consignments or wholesale.
Learn more about adding a pricing tier here.
Add a price point
Once you have a pricing tier in place, you can then add price points for the tier to each of your products. This can be done individually or in bulk via a CSV import process.
Each of your pricing tiers can be configured with a different markup percentage. Markup is defined as the amount added to your production cost price to arrive at a selling price. It is a commonly used technique to use in determine how much to charge for your products.
More details on how markups are calculated can be found in our blog post here: How to calculate pricing markups for your products